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Spirit of the
Hearts & Minds Partnership


Do you . . . 


  • Belong to the Voluntary, Community & Social Enterprise (VCSE) sector?

  • Offer a perinatal mental health service?

  • Feel inspired by continuous learning and sharing ideas within the thriving grassroots community?


Then we’d love to share with you the Spirit of The Hearts and Minds Partnership.

You can also sign up to receive our newsletter full of opportunities and further ways you can be part of the incredible (and growing) grassroots perinatal mental health community.

The Hearts and Minds Partnership is a community of grassroots perinatal mental health services run by two perinatal mental health charities; Acacia Family Support and Smile Group and supported by The National Lottery Community Fund.

This document sets out the intentions of the Partnership, and in doing so, any organisation within the community implicitly demonstrates its alignment with the vision, values and the spirit of the Partnership.


The Hearts and Minds Partnership set out with a vision to connect, support and celebrate the community of emerging and established VCSE perinatal mental health services across the country.

Three key means of achieving this

  1. By creating an interactive map of safe, quality grassroots PMH services across England in order to signpost parents as well as healthcare professionals to support and to identify the gaps

  2. By providing trusted spaces to enable VCSE groups to share their experiences, learn from each other and create a collective voice for the grassroots PMH sector

  3. By developing and delivering training to support existing and emerging PMH VCSE groups, to reflect the real-life challenges of growing, delivering and sustaining a safe, quality service

Tone of Voice

The Hearts and Minds Partnership is a values-led collective. The name was deliberately chosen to establish a careful balance between the emotive, heart-led motivation behind the grassroots PMH sector, and the requirement for quality assurance, rigour and governance that is essential in the development of a third sector service.

Culturally, we are passionate, agile, non-hierarchical, responsive and collaborative. We roll up our sleeves and get things done in the spirit of teamship. We are always learning and our approach is shaped by real life experience on the ground of service delivery, celebrating success, being honest and open about the challenges and always exploring new ways of doing things. We act with integrity.

Our language is friendly (with a professional edge when it needs to be), supportive, inclusive, respectful and collaborative. It is imbued with compassion and integrity but also firm when it needs to be (robust kindness).

In external engagement our choice of words is considered and we aim to be responsive and helpful, without promising to deliver beyond the parameters of our scope of work. We refrain from engaging in any sensitive or inflammatory debate and are always mindful that we are representing the Partnership appropriately.

By joining our community and aligning with our values, organisations within the grassroots perinatal mental health community are:

  • Committed to our vision and ways of operating

  • Actively sharing our vision and demonstrating an ongoing commitment to quality assurance and best practice. We all recognise that no matter where you are on your organisational growth curve, we never stop learning and improving

  • Committed to supporting and listening to each other in an inclusive, open-hearted and generous way

The Hearts and Minds Partnership is not a membership organisation, but rather a community with an aligned vision and intentions.

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